Michail Gkinis Aoyama has won the GOLD Award 🏆 in the Conceptual category at the London Design Awards.

Announced today: Michail Gkinis Aoyama has won the GOLD Award 🏆 in the Conceptual category at the London Design Awards.

About The London Design Awards

The London Design Awards are an international design competition that recognises outstanding design from around the world. Covering a wide range of disciplines, including architecture, product design, interior design, fashion and communication design, entries from across the globe are assessed by an experienced international panel of judges through a blind judging process (a fair assessment in which the names of the entrants are withheld). The judging process involves a comprehensive evaluation of creativity, concept, design quality, innovation and social impact.

Why was MICHAIL GKINIS AOYAMA chosen?

Reasons for being selected as Gold Winner (Conceptual Fashion)
The ‘Conceptual Fashion’ category, in which MICHAIL GKINIS AOYAMA won the award, is not simply a competition for beautiful garments; rather, it is a category that places great emphasis on conceptual elements that propose new values and the future of fashion. Experimental and original ideas, as well as concepts that break free from existing frameworks, are the focus of the judging.

This time, the concept of ‘clothing that transcends time and space’—led by the shape-shifting coat-stole—was recognised. It is a design that fuses Japanese craftsmanship with art, offering ‘space for the wearer to express themselves freely’. The brand’s philosophy of ‘Wearable Art’—where the garment takes on different expressions through its free-form design, offering new discoveries with every wear—was highly commended for its creativity, originality and conceptual sophistication, resulting in the award of the Gold Winner.

MICHAIL GKINIS AOYAMA is not merely a brand that sells clothes; it will continue to be a brand that, always adopting fresh perspectives, conveys to the world ‘the joy of living creatively and authentically’ through its designs.

London Design Award　Official page for MGA
https://thelondondesignawards.com/winner-info.php?id=8819

A Time-Transcending Garment～時空を超える服